MIS IN FRITO-LAY

Frito-Lay North America is the division of PepsiCo that manufactures markets and sells chips, potato chips and other snack foods. The business of Frito-Lay is too vast that every day they have to track 14 million products sold all over world through their hand held devices. These devices used to record data that was stored in the main headquarters of Frito-Lay. Once the data is stored its combines with previously stored data which is collected through different sources and ways and then vital market information was provided through that which provide them key information regarding the market. The information was provided in real time that was related to every aspect of the business.

Secondly this helped them to have complete market information ranging from competitors information to future expectations of the market. In logistics, the use of the standardized reports generated by the Management Reporting System [MRS] has permitted Frito Lay to consolidate four hundred sales routes. This ability to better control the use of company resources has allowed Frito-Lay, with a leaner sales force, to increase sales volume dramatically. The scheduling of deliveries has been improved, so that "stales" -- products which have exceeded their shelf-life, are almost totally eliminated, thereby improving product quality and eliminating wastage. Even the packing cartons used to ship the product are monitored to insure their return, reducing environmental waste and saving millions of dollars in packing costs.

The implementation of MIS system provided them a competitive advantage as it can provide them Executive Support System [ESS] in order to see competitor’s strategies. It also helped them in trend analysis that which product is in high demand and what are the causes for that more over it also helped them to analyze that in which area a specific product is in high demand.

Among the most important advantages of Frito-Lay's information systems comes through centralizing data yet allowing managers of regional operations access to this vast database and software to use it effectively in a distributed processing environment.